Moschino taps ‘The Sims’ for Coachella’s big fashion moment

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Coachella is full of fashion and lavish parties to showcase it. The standout of both this season is sure to be Jeremy Scott’s Moschino x The Sims capsule collection, which he’s set to unveil at his annual Palm Springs Desert Party this weekend.

“I love the idea of being able to imagine, design and bring to life a world of individual personas with The Sims universe,” says Jeremy Scott, creative director of Moschino. “That concept emulates what I get to do for each collection at Moschino as I create a fantasy universe of spectacular storylines and characters.”

From that, fans of both brands will have their choice of pixelated clothing and accessories (men’s and women’s) featuring some of Moschino’s greatest hits with trompe l’oeil denim and motorcycle styles reinterpreted with The Sims iconic motifs.

A Plumbob bathing suit and a Uni-Lama T-shirt are among many of the recognizable looks, as well as a Freezer Bunny hoodie that will be released after the event within “The Sims 4,” “The Sims Mobile” and “The Sims FreePlay.”

The Moschino x The Sims collection will be available at Moschino boutiques and moshchino.com, April 13.



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