Kith keeps rolling out inventive collaborations with legendary brands.
Just last month, the focus was on luxurious clothing, with the Kith x Versace collection, featuring Bella Hadid in the campaign. Fast-forward to March, and founder Ronnie Fieg chose to spotlight a tried and true beauty brand: Estée Lauder.
It’s a collaboration that most people probably didn’t see coming — at first glance, the two brands don’t seem to have much in common — but when examined closer, it makes perfect sense.
The two people behind the brands are both Queens natives, and both created brands that broke barriers within their industries.
The team-up has resulted in a rework of five best-selling products from Estée Lauder: the Perfectly Clean Cleanser, the Micro Essence Aquaceutical Mist, the Revitalizing Supreme+ anti-aging cream, the Lip Conditioner and the brand’s No. 1 serum, Advanced Night Repair.
The co-branded products come with the throwback Lauder logo from 1946. The Kith-ization would be what the products are packaged in — a numbered canvas bag inside of the hero piece, a custom acrylic case.
The Kith x Estée Lauder Collection will be available in stores and online March 15, just in time for your next spring-break trip.